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Saturday, May 19, 2012

Kanye West Premieres 'Lost in the World' Film: Watch

by David Greenwald, L.A.  |   May 04, 2012 7:44 EDT

After a rush of new material from Kanye West in April, the MC is turning to the archives for his latest video.

The Bon Iver-aided "Lost in the World," from 2010's "My Beautiful Dark Twisted Fantasy," got the video treatment on Friday. In typical Yeezy fashion, the black-and-white video has been dubbed an "exclusive film" for its release on SHOWstudio.com, a site devoted to fashion film. West worked on the film with director Ruth Hogben, whose resume includes such fashion clients as Rick Owens and the rapper's oft-name-dropped Louis Vuitton.

"Strobe effects are used in this video," it warns, before a flashing song title gives way to more relaxing, cloud-filled images and dancing models.

Watch the "Lost in the World" video below:


View the original article here